Following the great success of the career-spanning tour's US leg, the pop artist will play twenty-six stadium concerts, including four nights at Wembley.
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| Taylor Swift's Eras tour will visit the United Kingdom and Europe in the summer of 2024. |
Taylor Swift's Eras tour,
whose three-hour, career-spanning presentations have made it a tremendous critical and economic success in the United States, will make its way to the United Kingdom and Europe.
The tour will include 26 stadium concerts, commencing on May 9, 2024 in Paris and continuing to Stockholm, Madrid, Lisbon, and Lyon.
The UK leg will then go out on June 7 with two shows in Edinburgh, followed by two in Liverpool, one in Cardiff, and two in London's Wembley Stadium.
Following Dublin, Amsterdam, Zurich, Milan, Gelsenkirchen, Hamburg, Munich, Warsaw, and Vienna, the tour concludes with two more Wembley Stadium concerts on August 16 and 17. Ticket registration is now open.
Swift's first world tour since 2018, when she released four new studio albums, is Eras. Following her 2019 lovestruck pop album Lover, she spent the years when her touring plans were hampered by the Covid-19 epidemic composing and producing a pair of more private, folky recordings, Folklore and Evermore, both of which were released in 2020. Midnights returned to pop in 2022, with songs portrayed in throbbing synth-focused productions.
Swift's tour has been praised for her use of three stages built of digital display units, which allowed her to do eye-catching feats like pretending to plunge into a swimming pool and emerge in a totally different attire.
The gross ticket income from the US tour has been estimated by Billboard to be $591 million, albeit that number is based on average ticket prices - in an era of "dynamic pricing" by ticket firms, where what fans pay may shift depending on demand, such figures might readily fluctuate.
Ticketmaster reported massive demand for the US tour, with 2.4 million tickets sold in a single day, setting a new record. However, the corporation was unprepared for the amount of supporters during the pre-sale period and was forced to cancel a public sale of tickets, prompting a fan organisation to sue the company. Swift stated that she was "pissed off" with Ticketmaster, which apologized. However, the saga sparked debate in the US Congress over whether Ticketmaster and its parent firm Live Nation have an undue monopoly on the live music business.
A statement about the UK and Europe tour advises interested parties that "registration does not guarantee access to the sale or tickets."
Those who were incentivized to buy Midnights through Swift's own store received future access to the tour pre-sale, which helped Midnights become the fastest-selling album of 2022, defeating Arctic Monkeys to No. 1 in a tough chart war.
In a five-star review of the tour’s opening night in Glendale, Arizona, on 17 March, the Guardian’s Adrian Horton described it as “indisputably epic ... in sheer scope of songs and devotion to lyrics, no artist can match her”. Regarding Swift’s notoriously intense fans, she wrote:
“such intensity, courted by Swift with notorious Easter egging and rewarding, can be eyeroll-inducing. But when viewed from inside the Swiftieverse, in a deafening stadium she comfortably commanded for over three hours, it is rapturous.”
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